lanvin is kicking ass

When I saw the photo shown above for the first time in a magazine, I couldn't help but stare on the page for about 10 minutes. There was something about it. Something real, something intense and more than just well photographed hot man in fantastic clothes. I was wondering about the wedding ring on his finger as well... After a little research about the campaign it became clear:

The photographers Inez van Lamsweerde and Vinoodh Matadin, who are a married couple, shot themselves for the campaign. Seeing him through the eyes of his wife and see the love story between them — makes the whole campaign so very emotional. Van Lamsweerde left all fashion statements to her husband and appears nude.

I love projects of artist couples! And always have.